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体育媒体人士透露,AC米兰和国际米兰两支意大利劲旅通过球场命名权合约,每年均可获得高达1600万欧元的经济收益,该协议将持续长达20个赛季。
10月30日,体育新闻传来重磅消息,AC米兰与国际米兰的新建球场已与忠利保险集团(Generali)签署了赞助合同。据记者Luca Bianchin揭露,赞助金额的详细信息已浮出水面。
The sponsorship deal for the new stadium's naming rights between Generali and AC Milan and Inter Milan is anticipated to be worth approximately 6.5 billion euros, spanning over 20 seasons. Each club is set to receive roughly 325 million euros, equating to an average of 16 million euros per season. This represents the largest naming rights agreement in history, with the revenue from Allianz Insurance Group to Juventus estimated at about 10 million euros per season.
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